APPLEBEES   / Brand Re-Image and Prototype Programs

Bringing focus to a brand re-image program is an important step in the success of the brands evolution. Applebee's looked to L+P to provide that focus and create a cost effective remodel program that could easily be implemented system-wide. We worked closely with the Applebee’s team to define the brands equity, articulate its vision and gain consensus with franchisees. The result is a program that meets the objectives from both an aesthetic and business point-of-view. The re-image program included both a remodel and new building prototype design.

L+P Services:  Exterior and Interior Design, Graphics and Decor, Fixture Design, Construction Documentation, Fabrication, Install