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O’CHARLEY'S RESTAURANT + BAR   / Brand Re-Image Program


O'Charley's brand re-image program is a reaffirmation of southern hospitality. The program delivers on a highly visual exterior that includes a bold new brandmark. Guests will find a more expansive floor plan with clear lines of sight as well as an exposed bar. Booths have been added and more flexible floor space can easily accommodate larger parties. The new design also features an inviting signature O-shaped booth by the entrance so that guests are welcomed in style.

L+P Services:  Brand Strategy, Brandmark Design, Exterior and Interior Design, Construction Documentation

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