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OLD CAROLINA BBQ   / Brand Development Program


As a start up concept with one location, Old Carolina had great food, a loyal following and business was great. What they didn’t have was a brand personality. Nothing communicated their passion and or enhanced their vision to grow through franchising. Our job as brand developers was to create a personality that would capture the essence of great barbecue. Every visual cue was thoughtfully designed to communicate their passion for great barbecue. With new locations open and the program documented, Old Carolina is positioned to grow.

L+P Services:  Brand Strategy, Brandmark Design, Exterior and Interior Design, Construction Documentation

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